{"id":988974,"date":"2025-03-31T11:31:45","date_gmt":"2025-03-31T11:31:45","guid":{"rendered":"https:\/\/trademares.com\/about-us\/team\/ainhoa-pallares-alier\/"},"modified":"2026-05-07T03:58:07","modified_gmt":"2026-05-07T03:58:07","slug":"ainhoa-pallares-alier","status":"publish","type":"page","link":"https:\/\/trademares.com\/en\/about-us\/team\/ainhoa-pallares-alier\/","title":{"rendered":"Ainhoa Pallares Alier"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"988974\" class=\"elementor elementor-988974 elementor-2365\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-399093d e-flex e-con-boxed e-con e-parent\" data-id=\"399093d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5693b538 e-con-full e-flex e-con e-child\" data-id=\"5693b538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3dff74d2 e-con-full e-flex e-con e-child\" data-id=\"3dff74d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:100,&quot;sticky_offset_tablet&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0c02e6 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2a0c02e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"608\" height=\"658\" src=\"https:\/\/trademares.com\/wp-content\/uploads\/2025\/10\/Trademares-Brand-Guidelines-10.png\" class=\"attachment-large size-large wp-image-988973\" alt=\"\" srcset=\"https:\/\/trademares.com\/wp-content\/uploads\/2025\/10\/Trademares-Brand-Guidelines-10.png 608w, https:\/\/trademares.com\/wp-content\/uploads\/2025\/10\/Trademares-Brand-Guidelines-10-277x300.png 277w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69970e1a e-con-full e-flex e-con e-child\" data-id=\"69970e1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-22bf0d76 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"22bf0d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud835\udddb\ud835\uddf2\ud835\uddf9\ud835\uddf9\ud835\uddfc, \ud835\udddc\u2019\ud835\uddfa \ud835\uddd4\ud835\uddf6\ud835\uddfb\ud835\uddf5\ud835\uddfc\ud835\uddee.<br><br>For 25 years, I have helped companies and entrepreneurs safeguard their ideas and transform them into internationally recognized exclusivity.<br><br>I have had the privilege of working\u2014first in Barcelona and now in Costa Rica\u2014with global corporations, international law firms, innovative startups, and iconic brands in sectors such as pharmaceuticals, hospitality, technology, fashion, and food, registering and defending trademarks across multiple jurisdictions.<br><br>My philosophy is clear: an idea without protection is an exposed opportunity. <br><br>That is why I combine precise analysis and experience with a strategic vision that ensures up to 99% effectiveness in my recommendations.<br><br>Through TRADEMARES CR, I lead the registration, defense, and management of trademarks, designs, and patents in Costa Rica and Latin America, extending also to the United States, Europe, and China, through a network of correspondents that allows me to act as a strategic bridge for firms and companies worldwide.<br><br>I am passionate about being part of the beginnings and growth of a dream, of a project: seeing how ideas position themselves in the market and evolve into solid, protected assets.<br>________________________________________<br><br>What I dedicate my time to:<br><br>\u2022 Providing strategic advice on trademark viability and patentability of inventions.<br>\u2022 Analyzing international cases to offer new approaches and protection alternatives.<br>\u2022 Legal Branding: promoting protection as a preventive measure and competitive advantage.<br>\u2022 Designing defense and shielding strategies against third parties for trademarks and patents.<br>\u2022 Advising on franchise, licensing, distribution, and confidentiality agreements<br>\u2022 Training professionals in marketing and innovation to maximize the use of intellectual property rights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78994392 e-flex e-con-boxed e-con e-child\" data-id=\"78994392\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d7a7f2a e-con-full e-flex e-con e-child\" data-id=\"6d7a7f2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15073c6c elementor-invisible animated-fast elementor-widget elementor-widget-heading\" data-id=\"15073c6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Our Team<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3b8455 elementor-invisible elementor-widget__width-initial elementor-widget-tablet__width-inherit animated-fast elementor-widget elementor-widget-heading\" data-id=\"6e3b8455\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other Team Members<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39bfe821 e-flex e-con-boxed e-con e-parent\" data-id=\"39bfe821\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d784c45 elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"4d784c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:2421,&quot;columns&quot;:4,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-2421\">.elementor-2421 .elementor-element.elementor-element-e42a1e0{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-2421 .elementor-element.elementor-element-35b5e58 img{width:100%;max-width:100%;}.elementor-2421 .elementor-element.elementor-element-35b5e58 > .elementor-widget-container{margin:0px 0px 0px 0px;background-color:#0000001A;border-radius:8px 8px 8px 8px;}.elementor-2421 .elementor-element.elementor-element-35b5e58:hover .elementor-widget-container{background-color:var( --e-global-color-vamtam_accent_2 );}.elementor-2421 .elementor-element.elementor-element-e1d7406 .elementor-heading-title{font-family:var( --e-global-typography-vamtam_h4-font-family ), Sans-serif;font-size:var( --e-global-typography-vamtam_h4-font-size );font-weight:var( --e-global-typography-vamtam_h4-font-weight );line-height:var( --e-global-typography-vamtam_h4-line-height );color:var( --e-global-color-vamtam_accent_6 );}.elementor-2421 .elementor-element.elementor-element-e1d7406 .elementor-heading-title a:hover, .elementor-2421 .elementor-element.elementor-element-e1d7406 .elementor-heading-title a:focus{color:var( --e-global-color-vamtam_accent_1 );}.elementor-2421 .elementor-element.elementor-element-e1d7406 > .elementor-widget-container{margin:10px 0px 1px 0px;}.elementor-2421 .elementor-element.elementor-element-7dc0a15{font-family:var( --e-global-typography-798d94d-font-family ), Sans-serif;font-size:var( --e-global-typography-798d94d-font-size );font-weight:var( --e-global-typography-798d94d-font-weight );line-height:var( --e-global-typography-798d94d-line-height );letter-spacing:var( --e-global-typography-798d94d-letter-spacing );word-spacing:var( --e-global-typography-798d94d-word-spacing );color:var( --e-global-color-vamtam_accent_6 );}.elementor-2421 .elementor-element.elementor-element-7dc0a15 a{font-family:var( --e-global-typography-798d94d-font-family ), Sans-serif;font-size:var( --e-global-typography-798d94d-font-size );font-weight:var( --e-global-typography-798d94d-font-weight );line-height:var( --e-global-typography-798d94d-line-height );letter-spacing:var( --e-global-typography-798d94d-letter-spacing );word-spacing:var( --e-global-typography-798d94d-word-spacing );color:var( --e-global-color-vamtam_accent_6 );}@media(max-width:1024px){.elementor-2421 .elementor-element.elementor-element-e1d7406 .elementor-heading-title{font-size:var( --e-global-typography-vamtam_h4-font-size );line-height:var( --e-global-typography-vamtam_h4-line-height );}.elementor-2421 .elementor-element.elementor-element-7dc0a15{font-size:var( --e-global-typography-798d94d-font-size );line-height:var( --e-global-typography-798d94d-line-height );letter-spacing:var( --e-global-typography-798d94d-letter-spacing );word-spacing:var( --e-global-typography-798d94d-word-spacing );}.elementor-2421 .elementor-element.elementor-element-7dc0a15 a{font-size:var( --e-global-typography-798d94d-font-size );line-height:var( --e-global-typography-798d94d-line-height );letter-spacing:var( --e-global-typography-798d94d-letter-spacing );word-spacing:var( --e-global-typography-798d94d-word-spacing );}}@media(max-width:767px){.elementor-2421 .elementor-element.elementor-element-e1d7406 .elementor-heading-title{font-size:var( --e-global-typography-vamtam_h4-font-size );line-height:var( --e-global-typography-vamtam_h4-line-height );}.elementor-2421 .elementor-element.elementor-element-7dc0a15{font-size:var( --e-global-typography-798d94d-font-size );line-height:var( --e-global-typography-798d94d-line-height );letter-spacing:var( --e-global-typography-798d94d-letter-spacing );word-spacing:var( --e-global-typography-798d94d-word-spacing );}.elementor-2421 .elementor-element.elementor-element-7dc0a15 a{font-size:var( --e-global-typography-798d94d-font-size );line-height:var( --e-global-typography-798d94d-line-height );letter-spacing:var( --e-global-typography-798d94d-letter-spacing );word-spacing:var( --e-global-typography-798d94d-word-spacing );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2421\" class=\"elementor elementor-2421 e-loop-item e-loop-item-988977 post-988977 page type-page status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-e42a1e0 animated-fast e-flex e-con-boxed e-con e-parent\" data-id=\"e42a1e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35b5e58 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"35b5e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trademares.com\/en\/about-us\/team\/in-memoriam-lic-ernesto-gutierrez-b-%e2%80%a0\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"608\" height=\"658\" data-src=\"https:\/\/trademares.com\/wp-content\/uploads\/2025\/10\/Trademares-Brand-Guidelines-13.png\" class=\"attachment-large size-large wp-image-988976 lazyload\" alt=\"\" data-srcset=\"https:\/\/trademares.com\/wp-content\/uploads\/2025\/10\/Trademares-Brand-Guidelines-13.png 608w, https:\/\/trademares.com\/wp-content\/uploads\/2025\/10\/Trademares-Brand-Guidelines-13-277x300.png 277w\" data-sizes=\"(max-width: 608px) 100vw, 608px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 608px; --smush-placeholder-aspect-ratio: 608\/658;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d7406 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e1d7406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/trademares.com\/en\/about-us\/team\/in-memoriam-lic-ernesto-gutierrez-b-%e2%80%a0\/\">In memoriam Lic. Ernesto Guti\u00e9rrez B. \u2020<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7dc0a15 elementor-widget elementor-widget-text-editor\" data-id=\"7dc0a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFounder\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2421\" class=\"elementor elementor-2421 e-loop-item e-loop-item-988980 post-988980 page type-page status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-e42a1e0 animated-fast e-flex e-con-boxed e-con e-parent\" data-id=\"e42a1e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35b5e58 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"35b5e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trademares.com\/en\/about-us\/team\/johanna-aguero\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"608\" height=\"658\" data-src=\"https:\/\/trademares.com\/wp-content\/uploads\/2026\/01\/Trademares-Brand-Guidelines-25.png\" class=\"attachment-large size-large wp-image-988979 lazyload\" alt=\"\" data-srcset=\"https:\/\/trademares.com\/wp-content\/uploads\/2026\/01\/Trademares-Brand-Guidelines-25.png 608w, https:\/\/trademares.com\/wp-content\/uploads\/2026\/01\/Trademares-Brand-Guidelines-25-277x300.png 277w\" data-sizes=\"(max-width: 608px) 100vw, 608px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 608px; --smush-placeholder-aspect-ratio: 608\/658;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d7406 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e1d7406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/trademares.com\/en\/about-us\/team\/johanna-aguero\/\">Johanna Ag\u00fcero<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7dc0a15 elementor-widget elementor-widget-text-editor\" data-id=\"7dc0a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLegal Assistant\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ud835\udddb\ud835\uddf2\ud835\uddf9\ud835\uddf9\ud835\uddfc, \ud835\udddc\u2019\ud835\uddfa \ud835\uddd4\ud835\uddf6\ud835\uddfb\ud835\uddf5\ud835\uddfc\ud835\uddee. For 25 years, I have helped companies and entrepreneurs safeguard their ideas and transform them into internationally recognized exclusivity. I have had the privilege of working\u2014first in Barcelona and now in Costa Rica\u2014with global corporations, international law firms, innovative startups, and iconic brands in sectors such as pharmaceuticals, hospitality, technology, fashion, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":988973,"parent":988635,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-988974","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/trademares.com\/en\/wp-json\/wp\/v2\/pages\/988974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademares.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trademares.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trademares.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trademares.com\/en\/wp-json\/wp\/v2\/comments?post=988974"}],"version-history":[{"count":1,"href":"https:\/\/trademares.com\/en\/wp-json\/wp\/v2\/pages\/988974\/revisions"}],"predecessor-version":[{"id":988975,"href":"https:\/\/trademares.com\/en\/wp-json\/wp\/v2\/pages\/988974\/revisions\/988975"}],"up":[{"embeddable":true,"href":"https:\/\/trademares.com\/en\/wp-json\/wp\/v2\/pages\/988635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trademares.com\/en\/wp-json\/wp\/v2\/media\/988973"}],"wp:attachment":[{"href":"https:\/\/trademares.com\/en\/wp-json\/wp\/v2\/media?parent=988974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}